For Timeless Linen, I created the visual identity and design to reflect the brand’s quiet elegance and the care behind every handmade piece. The identity focuses on subtle details that elevate the experience: hand-embossed stickers, hand-stamped labels, and carefully chosen sustainable materials. The overall design gives the linen itself room to shine. A modern, understated sans-serif typeface is paired with a classic serif, striking a balance between contemporary simplicity and timeless refinement. Photography in collaboration with Johanneke Procee.