Studio HENK’s flagship store in Amsterdam is designed as an open house, inviting visitors to experience the brand’s lifestyle and create their own dream furniture. The nearly 1,000 m² space spans three floors with dedicated areas including The Apartment, The Gallery, The Loft, and The Playroom. I worked closely with the creative team — Xander (Founder & Creative Director) and Cindy (Creative) — on the overall concept, interior layout, and styling of the flagship store. Together, we defined the wall colours, the spatial arrangement of the different rooms, the selection of artwork, the styling, and the storytelling that shaped the house-like experience throughout the store.