As part of the Studio HENK team, I developed the creative concept and led the styling and art direction for both video and photography to promote the brand’s Sample Service. The campaign encouraged customers to explore Studio HENK’s wood and fabric samples at home, making it easier to choose the right colours and textures for their interior. The visuals, produced for both paid and organic media channels, featured Studio HENK’s evergreen best-sellers in new sustainable fabrics and more accessible finishes. Model Fee Whiteside was featured in the shoot to demonstrate the service in use.