For the launch of Studio HENK’s Block Play collection, I developed the creative concept and led the styling and art direction in collaboration with the Studio HENK team. The campaign set the collection’s bold, architectural forms within a curated, art-driven environment, incorporating works by contemporary makers such as Floris Wubben, Kaspar Hamacher, and 2222STUDIO. The visuals emphasized the playful, adaptable nature of the collection, designed as building blocks of the modern home that can be reconfigured for different uses and moments. The shoot featured Mac, Miffy, and Saoirse, highlighting the collection’s versatility through their interaction with the pieces.